Kia Cuts Sportage L Price by Rs. 10 Lac – Fact or Rumor?

• Omar Faruq


• 18 Apr 2025

In a surprising turn of events, Pakistani automotive circles were recently shaken by a rumor that Kia Lucky Motors had slashed the price of the Kia Sportage L 2.0L FWD variant by a whopping Rs. 1 million. The alleged new price, going from Rs. 11,825,000 to Rs. 10,825,000, made rounds on social media with what appeared to be an official document. But was this a genuine price cut, or just another well-crafted hoax?

Let’s separate fact from fiction.

The Trigger

The buzz began shortly after Hyundai Pakistan launched the Tucson Hybrid 2025, introducing a serious challenge in the SUV segment. With its Smart variant priced at Rs. 11,099,000 and the Signature at Rs. 11,999,000, it came in significantly lower than Kia’s hybrid and non-hybrid Sportage models.

Naturally, this sparked speculation that Kia Lucky Motors would retaliate by reducing the prices of its own flagship SUV to stay competitive.

Kia Pakistan swiftly responded to the circulating price list, clearly labeling it as “FAKE”. The company issued an official statement, urging the public not to trust or share such misinformation, and reiterated that no official price reduction had been announced.

So, to put it plainly: No, Kia has not reduced the price of the Sportage L by Rs. 1 million.

Tucson Hybrid vs. Sportage L : Price Comparison

Sportage L Prices

• Sportage L Alpha – Rs. 9,499,000
• Sportage L 2.0L FWD – Rs. 11,825,000
• KIA Sportage L HEV – Rs. 12,850,000

Tucson Hybrid 2025 Prices

• Tucson Hybrid Smart – Rs. 11,099,000
• Tucson Hybrid Signature – Rs. 11,999,000

Hyundai’s pricing puts the Tucson Hybrid in direct competition with the Sportage HEV, making Kia’s higher-priced hybrid variant seem less attractive in terms of price. This likely fueled speculation that Kia might respond with a price cut—hence why the fake document gained traction.

While the idea of a massive price cut may sound appealing — especially in today’s volatile automotive market — it’s important to verify any such news through official channels.

As of now, Kia has not made any changes to Sportage L pricing, and the viral document is nothing more than a rumor. If Kia does decide to shake things up and respond to the Tucson Hybrid’s aggressive pricing, rest assured, you’ll hear it from official sources — not from an unverified PDF floating around on WhatsApp.