To make the iconic 2024 Ford Bronco more accessible to Chinese consumers, Ford has unveiled a locally produced version of the beloved off-roader. Here’s everything you need to know about this exciting development:
2024 Ford Bronco Is Affordable
Previously, owning a Ford Bronco in China came with a hefty price tag ranging between $96,200 and $165,000 (700,000 – 1,200,000 Chinese Yuans). This staggering cost was more than double the price of the same vehicle in the United States. Fortunately, Ford has now come up with a solution to this price disparity.
Minimal Changes
The first images of the China-made Bronco reveal that it shares a striking resemblance with its American counterpart. The most noticeable difference is the addition of small Ford lettering above the Bronco emblem on the front grille. In terms of dimensions, the Chinese Bronco measures between 189-190 inches in length, 81.5 inches in width, and 78.3 inches in height, with a wheelbase of 116.1 inches. This version appears to be slightly wider and taller, likely due to variations in wheels and wheel arches.
Under the Hood
The China-spec Bronco is equipped with a 2.3-liter engine produced through the Changan Ford joint venture. This powerplant generates 271 horsepower and 336 pound-feet of torque, making it slightly less potent than its U.S. counterpart with 300 hp and 325 lb-ft of torque. The engine is expected to be paired with an eight-speed automatic transmission, unlike the U.S. version, which utilizes a 10-speed automatic gearbox.
Interior Of 2024 Ford Bronco
While significant changes are not anticipated for the interior of the Chinese Bronco, details regarding this aspect remain limited.
Availability
Production of the China-made Bronco is scheduled to commence in early 2024. Reports from local media suggest that it will hit the Chinese market with a starting price of around $41,200 (300,000 Chinese Yuan). This competitive pricing strategy aims to make the Bronco more accessible, costing less than half its previous price. The unveiled photos showcase two different four-door Broncos, raising questions about the availability of the two-door variant in China. Detailed information about trim levels and equipment packages is yet to be revealed.
The introduction of the locally produced 2024 Ford Bronco in China promises an exciting opportunity for off-road enthusiasts in the country, offering an iconic vehicle at a considerably more affordable price point.
What do you think about this 2024 Ford Bronco? Tell us in the comments below!
