I saw an interview of Mian Mansha he was at Emporium Mall and talking to Pakwheels representatives, he said Hyundai is a premium brand and we are going bring only premium vehicles, low end market is already full and Chinese are coming in that segment too.
Maybe he has information no one else is privy to but Hyundai in my opinion is not a premium brand and does not sell much if at all in premium segment, recently a friend was in market for a sedan in UK, i said why dont you go for Hyundai Genesis, he just LOLed the idea away. Has his eyes on M5.
I agree, They should not even consider competing with Sportage as they have been late to the party. All they can do is throw couple of sedans and sell some trucks. If they plan to stay in this business.
They seem to have missed the bus and current state of economy is bleak.