Honda BR-V Needs Defibrillator Treatment
The Honda BR-V 7-seat MPV was introduced in Pakistan in 2016. Although it was supposed to be a practical and affordable seven-seat vehicle, the BR-V hasn’t been able to live up to expectations for Honda, even after being on the market for nearly 8 years.
Last year, Honda decided to combine the sales numbers of the BR-V with the then newly introduced HR-V, just like it does with the Civic & City. The combined figures are shared primarily to camouflage the dismal individual sales numbers of these vehicles. Nonetheless, while this appears to be an attempt to sweep the facts under the rug, the perception that emerges is awful for the company.
Furthermore, according to an analysis of the PAMA statistics, Honda built 1,453 units of the two during the discussed period of the previous fiscal year, but it was only able to sell 1,099 of them, meaning that 24% of the units remained unsold. This year, 833 units have been sold so far out of the 1,255 units produced, which means 33% of the units (of the two vehicles) are lying unsold at the company’s disposal.
Moreover, the data shows us that not a single unit was produced in October 2023, and only 2 were produced in November, which means Honda appears to be only clearing out its unsold inventory and is facing a tough time doing so with all the discounts, promotions, and incentives being offered.
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